It’s what you do with the niche, not the niche itself. When I was starting to write on Medium, I was told several things in all the reading and exploring I did in the beginning. “You must pick a niche,” they all said. “Niche down and specialize, to get more involved readers.” “Niche up, to have a larger universe of readers.” “Niche down, for long-tail keywords, to help rank you higher.” “Niche up to help…
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